Silky Szeto
司徒肇基
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More Work

Dignity Health

Brand Campaign: Science of Humankindness™

Dignity Health set out to show that empathy and kindness improve healing, supported by a Stanford University study they sponsored. We created a campaign that elevated compassion as a driver of health, using my illustrations to bring the idea to life.

Roles:

Art Direction Concept Development Advertising Integrated Campaign OOH Digital Campaign Illustration Direction
Dignity Health Science of Humankindness billboard advertising
Dignity Health Science of Humankindness train station outdoor advertising
Dignity Health Science of Humankindness brain illustration headline
Dignity Health Science of Humankindness outdoor billboard at Hotel Palomar
Dignity Health Science of Humankindness nose illustration headline
Dignity Health Science of Humankindness digital billboard at Marriott LA Live
Dignity Health Science of Humankindness heart illustration headline
Dignity Health Science of Humankindness outdoor billboard advertising in Los Angeles

Dignity Health

Various Projects

I helped evolve Dignity Health's brand through illustration work across hospital interiors, print ads, and social media content—creating a visual system tailored to pediatric spaces and environments.

Roles:

Art Direction Illustration Direction Environmental Graphics Print Social Visual System Design
Dignity Health baby lullaby wall decor illustration for pediatric hospital
Dignity Health pediatric hospital elevator illustrations featuring rocket and hot air balloon
Dignity Health pediatric hospital elevator door illustrations featuring bear and shark
Dignity Health pediatric hospital elevator door illustrations featuring sheep and turtle
Dignity Health Science of Humankindness illustrations print advertisement
Dignity Health Science of Humankindness print advertisement