Brawny

Social Media Campaign: Who's Your Shero?

For the third year of Brawny's #StrengthHasNoGender campaign, we asked, "Who's your Shero?" This digital campaign invited people to share stories of female heroes on social media, which were then donated to Girls Inc. to inspire the next generation of girls.

Roles:

Art Direction Concept Development Digital Campaign Social Campaign Film & Content Direction Illustration Direction Packaging Design Web Design

Brawny #StrengthHasNoGender ‘Who’s Your Shero?’ social posts collage

Shared Stories Brought to Life

Partnering with more than a dozen female artists and animators, we brought these stories to life through dynamic comic-style illustrations and animations across Brawny's social channels, driving over 2.2 billion impressions.

We also released limited-edition packaging featuring three sheroes in place of the Brawny man, and sent custom-printed versions to prominent female news anchors to spark national conversation and media attention.

Brawny limited‑edition #StrengthHasNoGender packaging featuring three sheroes

News anchors’ social posts with custom‑printed Brawny Shero packages

#StrengthHasNoGender Landing Page

We created a custom landing page that brought together stories from Brawny's social channels and showcased three short films highlighting the campaign's inspiring sheroes.

Brawny strengthhasnogender shero web landing page design by Silky Szeto

Silky Szeto

Brawny

For the third year of Brawny's #StrengthHasNoGender campaign, we asked, "Who's your Shero?" This digital campaign invited people to share stories of female heroes on social media, which were then donated to Girls Inc. to inspire the next generation of girls.

Roles:

Shared Stories Brought to Life

#StrengthHasNoGender Landing Page