Silky Szeto
司徒肇基
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FEAWÆ Inc.

School Studies

FEAWÆ Inc. is a conceptual brand that reimagines ancient medical philosophies by drawing from the five polyhedral solids, cosmic elements, and the healing powers of gemstones and sacred geometry. The project explores how these forgotten ideas can inspire modern medicine and packaging design.

Roles:

Art Direction Graphic Design Packaging Design Brand Concept Development

Medicine Information (Virtual Interface)

With a blink, your lens connects you to the Internet, instantly pulling up prescription drug information. Blink again, and you can order refills or find the nearest pharmacy. According to theoretical physicist Dr. Michio Kaku, glasses and contact lenses will soon be able to project images directly onto the retina. This will add interactive, information-rich layers to our visual world, all controlled by thought. The FEAWÆ application activates instantly when the user’s eye focuses on the package’s pattern.

Packaging Inspiration

Packaging Forms

The five polyhedral solids were first discovered carved in stone, dating back to the Neolithic era around 2000 BCE. These primal shapes are believed to help us access the healing and nurturing aspects of ourselves. The classical Greek philosopher Plato arranged the solids in order of increasing geometric complexity, an order that parallels principles of molecular and cellular growth in modern science. The periodic table of elements is also organized around these same five geometric forms. Plato reasoned that the five cosmic elements (Fire, Earth, Air, Water, and Sky/Æther) were embodied by these shapes, based on their physical properties.


Packaging Colors

Far Eastern philosophy holds that the human body is governed by the interplay of five cosmic elements: Fire, Earth, Air, Water, and Sky/Æther. Each element corresponds to specific organ functions, and maintaining balance among them is essential for good health. Interestingly, this elemental system mirrors Plato’s hierarchy of geometric complexity. The colors Plato assigned to the five polyhedral solids also closely align with those found in Eastern traditions.

Throughout history, many cultures have valued gemstones and crystals for their metaphysical and physical benefits to the mind, body, and spirit. These stones have long been associated with the five natural elements, reinforcing humanity’s enduring connection between nature, healing, and symbolic forms.

Packaging Textures

Sacred geometry is the study of natural patterns, ratios, and shapes that form the foundation of all matter in the world and cosmos. Ancient mystery schools taught that sacred geometry was not only a blueprint for creation but also a key to expanding human spiritual awareness and healing the physical body. Healing practices often involve the metaphysical energy of mandalas, geometric art, and the five polyhedral solids.

Packaging Typography

The Flower of Life is a sacred geometric figure, a visual expression of the interconnectedness of all living beings. Within its pattern, the five polyhedral solids can also be found.

FEAWÆ Sans

Process: Packaging Exploration

Handmade polyhedral solids, laser printed on metallic satin paper.

Process: Typography Projection