Eargo Hearing Aids

Rebrand & Campaigns

Roles:

Art DirectionBrand TransformationConcept DevelopmentIntegrated CampaignBrand & Visual IdentityPackaging DesignMotion DesignPhoto & Video DirectionDigital ExperienceCRM & Direct Mail

Eargo, a health tech startup known for its virtually invisible hearing aids, set out to modernize its brand to appeal to a younger, tech-savvy audience. I led a full rebrand, shaping its identity, evolving the design language, and directing creative across TV, print, digital, product experiences, and brand photography.

This is the Future DRTV

Eargo Neo Hearing Aids product photography

Legacy Identity

Logo Design

A bold Galano Grotesque logotype helps counter hearing-aid stigma. Its custom “O,” drawn from the insertion finger position, subtly reinforces proper use and connects the brand to the product.

Eargo iconography designed by Silky Szeto

Eargo digital web banners advertising guidelines design system

Branded Eargo email designs supporting the full customer lifecycle—from onboarding to purchase to ongoing updates

I helped launch Eargo’s fourth-generation device, Eargo Neo HiFi, creating the logo, photography, packaging, and visual system across all communications. The goal was to elevate the brand with more modern, striking visuals while still maintaining relevance and comfort for an older audience.

Eargo Neo HiFi product packaging design and unboxing experience