Silky Szeto
司徒肇基
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Eargo: Hearing Aids

IPO Campaign: What's Your Soundtrack

Eargo launched a unique IPO marketing campaign and a custom bell-ringing ceremony in New York City. We took over Times Square with a manifesto video and a social campaign celebrating the soundtrack that makes each of our lives unique. Our employees recreated iconic movie soundtrack moments, and their videos were showcased on one of the the world's largest video screens.

Roles:

Art Direction Concept Development Advertising Integrated Campaign Brand Storytelling OOH Social Campaign Experiential Design
Eargo Nasdaq ticker symbol
Eargo Manifesto for IPO in Wall Street Journal newspaper
Eargo IPO Campaign Silky Szeto on NASDAQ tower

That's me!